Articles & Insights
The Rural Revenue Squeeze
We Make Getting Paid Easier.
When it comes to modern patient billing and payment solutions, not all vendors are created equal. Over the past several years, PatientPay has worked exclusively in healthcare—taking a page from other industries by establishing a digital-first billing and payment solution focused on meeting the needs of both providers and patients. We’ve seen firsthand what works, what doesn’t, and where many healthcare organizations make the wrong assumptions when evaluating technology partners.
For healthcare organizations—especially small to mid-sized providers—the decision to adopt a new billing and payment platform is a critical one. You’re not just choosing software. You’re choosing how your organization presents itself to patients, collects revenue, and aligns with rapidly shifting consumer expectations.
In many cases, providers default to whatever payment solution is bundled with their EHR. And while that may feel convenient, it’s often a short-sighted decision. EHRs are excellent for managing clinical documentation and patient encounters, but they are not typically built to offer robust, modern financial engagement tools.
This can lead to clunky user interfaces, outdated payment processes, and a lack of flexibility—particularly when it comes to customization, real-time communication, and user experience.
On the other end of the spectrum are enterprise-scale platforms designed for large health systems. These often come with high implementation costs, complex integrations, and support models that assume you have a dedicated IT department and deep internal resources. For smaller organizations, that’s simply not sustainable.
Today’s patients are consumers, and their expectations are shaped by every other payment experience they encounter—from their phone provider to online retailers. That’s why it’s essential to consider these evolving trends when assessing a billing partner:
Before diving into feature comparisons or vendor demos, it’s critical to align your team around what you want to achieve. Too often, organizations evaluate payment and billing vendors without a clear definition of success. This creates confusion, slows down decision-making, and results in solutions that don’t deliver the desired impact.
Ask: What are the key outcomes your organization wants from this investment? Most providers we speak with are trying to:
These goals shouldn’t just guide your selection—they should help get your internal stakeholders on the same page, frame how you evaluate vendors, and ultimately shape how success is measured.
Here are the core capabilities any modern billing and payment platform should include, along with what each one means for your organization:
When evaluating potential vendors, here are critical questions to ask—and how to interpret the answers.
1. How quickly can we go live, and what does implementation support look like?
2. Do patients need to download an app or log into a portal to pay?
3. How do you help us reduce administrative burden?
4. What kind of support do you offer for smaller teams?
5. How do you ensure data security and compliance
Choosing the right billing and payment partner isn’t just about checking boxes. It starts with understanding your organization’s unique needs and finding a partner that aligns with them—whether you’re a solo practice, a multi-site specialty group, or a rural hospital.
PatientPay puts tremendous focus on delivering value to healthcare providers of all shapes and sizes. While our platform serves enterprise customers, it’s equally designed for smaller organizations that need right-sized solutions—solutions that work within their budget, require minimal lift from internal teams, and offer flexible support structures. We understand that a one-size-fits-all approach doesn’t work in healthcare. It’s about finding a solution that fits your size, your patients, and your goals. PatientPay was built from the ground up for healthcare, and we’ve spent 15 years helping organizations of all sizes—not just the biggest systems—deliver a modern, consumer-friendly billing and payment experience that improves satisfaction and drives better revenue performance.
If you’re evaluating vendors or rethinking your approach to patient payments, we’d be happy to share what we’ve learned.
Schedule a consultation today.